Your professional headshot is a vital career tool, and the question of what to wear is one of the most critical factors for success. The right outfit can make you look authoritative, trustworthy, and confident, while the wrong choice can be distracting and unprofessional, undermining the entire image. The goal is to choose clothing that keeps the focus on your face and your expression, while still reflecting your industry and personal brand. The core principles are simple: opt for solid colours over busy patterns, ensure your clothes fit impeccably, and dress in a way that aligns with your professional aspirations. This guide will provide clear, actionable advice for UK professionals on how to select the perfect attire to ensure your headshot makes a powerful and positive impression.
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Traditional vs. AI
Aspect | Traditional | AI |
---|---|---|
Cost | £300+ | £17 |
Time | ~5 hours | ~30 mins |
Variety | 2-3 photos | 16+ photos |
"I had a headshot taken years ago in a patterned shirt and always hated it. Before getting a new one, I read a guide on what to wear and chose a simple navy blazer. The difference is incredible. I look so much more professional, and the focus is actually on my face. It was simple advice, but it made all the difference."— David Smith, Project Manager
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Frequently Asked Questions
What are the best colours to wear for a headshot?
Solid, deep colours like navy blue, charcoal grey, and dark green are excellent as they are professional and create a pleasing contrast. Solid jewel tones (like burgundy or emerald) can also work well. It's best to avoid busy patterns, large logos, and colours that are too close to your skin tone, as they can wash you out.
Should I wear a full suit and tie?
This depends entirely on your profession and industry norms in the UK. For solicitors, barristers, or C-suite executives, a full suit is often appropriate. For most other professions like marketing, tech, or creative roles, a smart blazer or jacket without a tie (for men) is a more modern and approachable choice.
What about jewellery and accessories?
Keep them simple and timeless. The goal is for the focus to be on you, not your accessories. Small, subtle pieces like stud earrings, a simple pendant necklace, or a classic watch are perfectly fine. Avoid large, dangly, or flashy jewellery as it can be very distracting and can date your photo quickly.

About the Author
The AI Headshot Team are experts in AI image generation, helping thousands of UK professionals create their perfect online presence.
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